Trellian SEO Toolkit - Competitive Intelligence
Identify your competitor's traffic sources
The Competitive Intelligence tool helps identify major traffic sources for specific domains. This includes the top referring sites and the top search terms.
This tool requires a Competitive Intelligence domain subscription from http://ci.trellian.com
The top referrers column shows the top referrers that have been sending traffic the domain. The % column shows the referrals as a percentage of the total, the share column shows a visual representation of the referrals and the date column shows the last referral date. The individual pages referring traffic can also be viewed.
Find specific engines driving traffic to competitor sites
Competitive intelligence can help to identify major traffic sources
In this example, the top sites that send the most traffic to business.Com, are search engines. This means that to effectively compete with this domain, you would need to focus your efforts on Search Engine Marketing. Google, is responsible for over 46% of the overall traffic to the business.Com domain, so you would want to look at which search terms drive traffic to this domain, and whether they are paying for any advertising on Google.
The top search term data shows that MSN is providing 58.33% of the search engine referrals for the keyword "business directory". This may be due to business.Com having higher organic rankings on MSN, or business.Com may be paying for the listing on MSN via Overture.
Individual page referrer information
The above image shows the individual pages from the Wikipedia host that are referring traffic to the domain www.example.com
* Note: A separate subscription is required for Competitive Intelligence. Order from http://ci.trellian.com/
 | Click here to order SEO Toolkit. |